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How Many Backlinks Are Enough?

As a full time article marketer, I get this question a lot. One article gets you two links in the author resource box. You can have both links pointing to the same page, or to different web pages.

When getting back links, be as specific as possible. For instance, if you have 2 links in your author box, you can have 1 link pointing to your homepage, and 1 link pointing to an internal page. The link that's pointing to the internal page should lead directly to more specific information. Say you are selling a link building ebook. You can have a link that says "link building ebook" in the anchor text and then link directly to that page. Don't link to the homepage and make the visitor hunt high and low for the sales page.

So, back to the question, how many back links will be enough? The answer to this question depends on a few variables.

1) Competition.

You must first be able to make a quick assessment of the competition. A crude way of doing this is to search for all web pages with your target keyword phrase in the search engine. However, bear in mind that having the phrase in the title doesn't mean that the site is a competitor. You can't really know for sure unless you check the backlinks for that web page. If anchor texts for that page is similar to or exactly the same as the target keyword phrase, then you may have a serious competitor. You can try using a Firefox plugin (free) to obtain the information, or use special SEO software.

2) Your keywords.

Many marketers are confused as to which keywords to target. Let's say you are in the "make money" niche. So should you target "Make Money" or "Make Money Online"? Of course, it's always easier to rank for "Make Money Online", so that should be a better choice to start. It is immensely difficult to rank for general keywords because of the great number of competitors. Also, the traffic may not be as targeted as you like because the phrase may be too general.

3) The quality of your back links.

Your back links should ideally come from authority sites. These are domains that are well established on the Internet and their links count a lot. In other words, it's much easier to rank if you acquire links from these authority sites.

So how do you find authority sites?

Go to your favorite search engine and enter your target keyword phrase. Usually, authority sites rank well in the search results. The second to third page results should give you an indication of the authority of the websites. Also, you may want to rely on other indicators such as Google Page Rank or Alexa Rankings. But bear in mind that none of these indicators are 100% accurate. However, you can rely on them as general guides.

You will only be able to arrive at a reasonably accurate answer only when you have the above information at your finger tips.

Darren Chow is a full time article marketer and SEO specialist who has helped hundreds of clients promote thousands of websites.

Join the article marketing newsletter to find out more about how he gets sites to rank well in the search engines.

Article Source: http://EzineArticles.com/?expert=Darren_W_Chow

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